Film and Copyright n the Digital Age

There is no doubt that film making has undergone a massive change because of the Digital Age. With technological advances, the audience demands more from a film than they used to. Before, people would go to the cinema and be happy to just watch a film. Today however, the audience demands and also expects more from a film than just a singular cinematic experience. Graham Roberts argues in his chapter of Web Studies that the extra features element of DVD's may be the model for future film content. People today buy a DVD as much for the extra features as for the film itself. People want to get as much out of a film as they possibly can and the extra features part of a DVD allows this. The internet also provides extra content on films. A lot of new films being released have a web site with interviews with the actors and director along with previews of the film. Technological advances are the reason for these extra demands from films. Why should the audience settle for just the movie when extra content can be provided?. Take The Blair Witch Project as an example. Without all the content about it on the internet prior to its release, it would not have been the huge success that it was.
Technological advances has also changed the distribution of films. Pretty much and film you can think of is now available on DVD. The internet is now also playing a huge part in distribution. The problem film companies are having is that their films are widely available on the internet free of charge. There is huge work going on to change this and in the future films will be available on a "video on demand" basis. Whaterver the future holds for the film industry, there is one thing I am sure of: the industry has had to adapt to changes before and will once again be able to adapt because it is more than capable of keeping up with technological changes.